Value Definition and Communication

Your Situation? Do you want to 
  • Have the organisation understand what value it can provide to customers in different industries
  • Communicate this value consistently and convincingly on a marketing, an account and an opportunity specific level
  • Increase your margins by having customers understand the real value they get from your offering
  • Have account and opportunity teams Communicate with a customer vs. a solution-product focus, be it in presentations or in written format, be it in PPT presentations or meetings, be it in written offers or short statements
  • Have different parts of the organisation (silos, merged or acquired units) understand the other’s value proposition
  • Have marketing and sales benefit from each other
  • Have deal value to you and to your customer increased?
  • Have units quickly and thoroughly integrated when reorganising/acquiring
 
» Then get more information here