About Logra
Our Mission
We enable leaders, sellers, and consultants to achieve measurable results consistently.
Clarity – Execution – Measurable Impact
What defines Logra
Logra stands for one thing:
making concepts work in real situations
We combine graph:
to ensure that efforts translate into measurable results delivered with the precision and reliability you would expect from a Swiss company
Our background
Logra was founded in 1999.
We are Swiss-based and work globally across industries, organisations and languages.
From the beginning, we have focused consistently on three areas:
Evidence-based leadership
Helping leaders create greater impact effectively and efficiently.
Based on the research and solutions of Zenger Folkman’s Extraordinary Leader
Complex B2B sales
Supporting organisations to win more complex deals,
increase share of wallet and collaborate more effectively with partners.
Building on established methodologies such as:
- Target Account Selling
- Account / Portfolio Management
- Channel Account Management (CHAMP)
Consulting Skills for Professionals
Enabling experts to be perceived and treated as subject matter consultants
leading to stronger positioning and more business with internal and external clients.
Based on the Consulting Skills for Professionals approach,
acquired from its originator, Murray Hiebert
Meet the founder
Erwin – Founder of Logra
I have spent more than 25 years working with organizations across the world not just advising from the outside, but working alongside leaders and teams to turn ideas into action that actually sticks.
What drives me is simple: too many good strategies fail in execution. Not because they are wrong, but because behaviour does not change. That is where I focus my work.
I developed Coaning® to address exactly this gap combining coaching and learning into a structured approach that leads to measurable behavioural change and business impact. It is not theory. It is built from years of working directly with clients, testing what works, and refining it continuously.
Today, I still work hands-on with clients. I design and deliver programmes, challenge leadership teams, and stay close to what is really happening on the ground. In parallel, I lead a network of experienced contributors at Logra, ensuring that everything we do meets the same standard: practical, relevant, and effective.
My work spans leadership development, consultative B2B sales, stakeholder engagement, partner collaboration, and helping experts become trusted advisors. I am certified in methodologies including Zenger Folkman, Cialdini, Myers-Briggs, Altify, and AI transformation.
Having delivered programmes in 55 countries, I am used to working across cultures and languages. I work fluently in English, German, Spanish, French, and Portuguese, which allows me to connect with teams in a way that goes beyond translation.
I have worked with organizations such as Siemens, Microsoft, Oracle, HP, and Nestlé; across industries including IT, manufacturing, telecommunications, healthcare, energy, and professional services.
I also regularly share my thinking on LinkedIn, where I focus on practical insights around leadership, sales, and behavioural change grounded in real client work, not theory.
At Logra, our principle is simple: We help you succeed.
Sucess
- Your results and satisfaction
- The sustainability of what is implemented Long-term impact
Principles
- Understand the need before proposing a solution
- Work evidence-based wherever possible
- Work on real situations, not theoretical cases
- Combine methodology with common sense
- Focus on execution that produces results, not just concepts
- Ensure management involvement where needed
- Strive for sustainable, measurable impact
- Work in an ethical and legally compliant way.
Curious how we’d approach your situation?
Let’s explore whether there is potential for a beneficial collaboration and decide on clear next steps. Tell us briefly about your team and goals, we’ll follow up with a focused first conversation designed around your needs.