Value Definition and Communication
As a company identify why customers should buy from you and then let customers taking decisions understand your consistent, cohesive, customer specific value message to have the balance tip in your favour.
| Basic Methods and Workshops | |
|---|---|
| Value Definition | Identification of value of an offering: analysing offering elements and competition for specific markets. Deliverable: Unique Value Statements that can be used in Sales and in Marketing |
| Value Communication | Analysing customer situation to create a customer situation specific value proposition that is then used to communicate in forms chosen by customers, e.g. Whiteboard, Executive value statement, PowerPoint presentations, Management Summaries. Including practice sessions. |
| Support and Sustainability Offerings | |
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| Coaching |
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| Consulting |
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