Value Definition and Communication
As a company identify why customers should buy from you and then let customers taking decisions understand your consistent, cohesive, customer specific value message to have the balance tip in your favour.
|Basic Methods and Workshops|
|Value Definition||Identification of value of an offering: analysing offering elements and competition for specific markets.
Deliverable: Unique Value Statements that can be used in Sales and in Marketing
|Value Communication||Analysing customer situation to create a customer situation specific value proposition that is then used to communicate in forms chosen by customers, e.g. Whiteboard, Executive value statement, PowerPoint presentations, Management Summaries. Including practice sessions.|
|Support and Sustainability Offerings|