Better results in complex B2B sales
Complex B2B sales does not fail for one single reason.
Structure, methods, leadership, tools, capabilities and discipline all play a role – and the right starting point depends on the situation.
The core problem
The situation we often see:
Sales ambitions increase
but execution stays the same
New models, tools or AI are introduced
but adoption remains limited
Sales teams are expected to sell more complex solutions
without a shift in behaviour
Sales managers know what should change
but lack the bandwidth to drive it. Missing, first part of the sentence twice.
New companies are acquired or expansion takes place
but common global approach is difficult to establish
Critical initiatives stall in implementation
..lacking change process, buy-in, process integration …
The core idea
We focus on what actually drives results in complex B2B sales – and make sure it is implemented.
We integrate what you already have.
We close the gap between strategy and execution.
We develop what is missing – only where needed.
If required, we combine:
Methodology
Sales and behavioural (‘soft’) skills
Process
Leadership enablement
Tools
into a coherent system that works in practice.
How it works
No standard programmes.
No one-size-fits-all.
We focus on impact:
Identify where performance is lost.
Prioritise the few levers that matter most.
Work directly on application – not theory.
Support implementation until it works.
Flexible in format. Precise in execution. Wherever you need it.
Where we typically support
Account and Portfolio Management
Increase share of wallet.
Opportunity Management
Increase win ratio.
Partner Collaboration
Succeed with partners.
Value Definition and Communication
Make value visible.
Negotiation
Capture the full value.
What Clients Say
Erwin is a great pleasure to work with. He is very reliable, proactive and dedicated team player, who opens up perspectives beyond the ordinary.
Erwin has got a profound knowledge and experience in account management and sales topics from strategic account development to tactical deal coaching. His pragmatic approach focuses on results and on having a sustainable impact.
He will definitely support you in pushing your sales business to the next level.
From today, no one will get resources, no one will be able to ask me about opportunities, no one will get funding, unless I see a DealWin plan!
A good investment of time with a good structure to apply to sales process.
We have worked with organisations across:
- Large global enterprises
- Mid-sized companies
- Focused business units across different industries and regions.
- Worldwide
This allows us to adapt our approach to:
- Different organisational realities
- Different levels of maturity
- Different sales environments – from local teams to global transformations
- Different cultures and languages
What works in theory is not enough.
It needs to work in your context.
Complex B2B sales challenges rarely look the same across organisations.
A first conversation helps clarify:
- what is already in place.
- where performance is currently lost.
- and where a focused intervention would make the difference.
If this resonates with your situation, let’s talk.